The objective was to renew the visual identity to modernize the brand without losing its artisan and family essence.

 

The bakery had an outdated identity and the owners wanted greater visibility and to expand to other markets. So the challenge was to give it a cleaner, more current and competitive design without losing the roots of its creation.

 

The project included the renovation of the logo, colors, graphic style and visual applications in packaging, social networks and uniforms. In addition, a photography proposal was included to reinforce the visual concept.

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With the final result, the brand achieved a better recognition in the market, greater visibility and increased sales. Becoming visible in parades, sporting events, radio talks and sharing tastings at national conferences.